Hypebeast Visits: Tequila Don Julio Unveils a Sensory Tasting Experience at Mercer Labs

Every sip of Tequila Don Julio tells a story -- the story of Don Julio González and his dedicated approach to perfecting the spirit, while also championing his Mexican heritage. The luxury tequila brand invited audiences to experience that story for themselves at Por Amor: An Immersive Tasting Experience at Mercer Labs. González's journey began at his first tequila distillery in La Primavera -- and now, that legacy comes to life in a high-tech, multisensory takeover. Set within the museum's ar...